AI / Introductory

KPMG AI Quarterly Pulse Survey

KPMG

January 2026

Summary

The KPMG AI Quarterly Pulse Survey is a series of reports that provide insights into the evolving landscape of Generative AI investment and adoption among business leaders. The survey tracks key trends, challenges, and opportunities as organizations move from experimenting with GenAI to scaling it for long-term growth.

Content

Q4 2025 Update:

AI at Scale: How 2025 Set the Stage for Agent-Driven Enterprise Reinvention in 2026

Insights from the KPMG Q4 AI Pulse Survey reveal business leader priorities that will drive agents into the enterprise in 2026, led by continued investment in the technology and critical foundations, from the workforce to cybersecurity.

As AI cements itself as a recession-proof investment, business leaders are demonstrating unwavering commitment: 67% say they will maintain spending even if a recession occurs in the next 12 months, with a projected $124 million to be deployed over the coming year. Expectations on ROI continue to hover at similar figures quarter-over-quarter, with 59% expecting to see measurable ROI within that same timeframe.

“AI isn’t just an investment, it’s becoming the backbone of enterprise strategy,” said Steve Chase, Vice Chair of AI and Digital Innovation at KPMG LLP. “What the numbers don’t show is the growing divide: while some organizations stall after early deployments, the leaders are scaling fast and pulling ahead. For those treating AI as a true disruptor, this isn’t about catching the next wave; it’s about agents fundamentally changing how value is created and sustained across the enterprise.”

Click Here to learn more.