AI / Introductory

KPMG AI Quarterly Pulse Survey

KPMG

September 2026

Summary

The KPMG AI Quarterly Pulse Survey is a series of reports that provide insights into the evolving landscape of Generative AI investment and adoption among business leaders. The survey tracks key trends, challenges, and opportunities as organizations move from experimenting with GenAI to scaling it for long-term growth.

Content

Q3 2026 Update:

AI's Value Story Sharpens as Organizations Gain Confidence in Governance, Accountability and Workforce Adoption

Nearly 6 in 10 leaders report measurable business value from their AI initiatives, according to the latest KPMG Quarterly AI Pulse Survey. While productivity gains remain the most common (55%), organizations are increasingly reporting realized value across multiple dimensions, including faster decision-making (49%), better customer and employee experiences (38%) and stronger financial performance (37%).

"AI’s value story is getting sharper,” said Todd Lohr, Vice Chair and Head of Client Technology & Innovation, at KPMG LLP. "The clearest sign that AI is maturing is where the value is showing up: better experiences, faster decisions and stronger financial performance. That is putting AI at the center of business strategy."

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